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Ravensbergen Food BV in short

Ravensbergen Food has started in 1932 as “Banketbakker Ravensbergen” in Rijnsburg and became especially well-known because of the delicious almond rounds. Since 1967 our company is situated in Sassenheim. We specialised ourselves in cereal bars and crunchy granola bars. Ravensbergen Food is since 2012 a part of Haco AG, the reason that we can share knowledge and product developments with our two sister companies in Austria and Switzerland as member of the "Cereal Bar Group".

Private label & own brand

In our modern factory in Sassenheim we produce cereal bars in many variations for over 40 private labels throughout Europe for well-known retailers as Aldi, Auchan, Jumbo and Albert Heijn. Also our own brand Muesli+ is expanded with new tastes of cereal bars and crunchy granola bars. This allows customers who don’t have an own brand the opportunity to enter the market. We want to be a partner for our customers and think of possibilities to enlarge the success in the product group.

Cereal bars

We produce bars that are suitable for any moment of the day: as snack but also as breakfast product. We are happy to help the customer with developing the most delicious new products, with additions like fruit pieces, nuts, seeds and chocolate. To make our cereal bars even more attractive and delicious, we can cover them with a yoghurt or chocolate drizzle or they can be produced with a yoghurt or chocolate base. We also like to think about possibilities to reduce sugar, fat and salt levels, without making any compensation in taste.  

Crunchy granola bars

In our oven we bake the most delicious crunchy granola bars. These crunchy baked granola bars with at least 50% oats we produce for example in the following flavours: chocolate, cinnamon, honey, ginger and maple syrup. Crunchy granola bars are especially popular in the United Kingdom and United States of America, but conquer the rest of Europa very quickly. The bars are besides being healthy, because they don't contain artificial additives and are high in fibres, especially delicious.

We raise the bar!

Quality is one of our key priorities, next to producing the most delicious products for our clients. Employees follow trainings and work regarding the HACCP requirements. Suppliers must meet strict criteria and our products are produced to customer specific requirements. Please find more information on our Quality page.


Ravensbergen Food B.V. strives for Operational and Service Excellence in the production and selling of cereal bars and baked granola products in the middle and upper market segment. This means high output with a lot of structure and standardization for the daily routine for each employee and the flexibility to handle changes easily.


Ravensbergen Food B.V.


Wasbeekerlaan 6


2171 AE Sassenheim


The Netherlands

Tel.: +31 (0)252-219102


Fax: +31 (0)252-231703